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BUSINESS MARKETING - MOCK TEST
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Student data
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Student number: ---
Class or section: ---
Test instructions
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Test instructions
STUDENTS PASSCODE- 7310762592
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Right to left
Left to right
Q1
Score: 1.92
People, Physical evidence, Package
People, Physical evidence, Process
People, Process, Packaging
Physical evidence, Process, Packaging
Q2
Score: 1.92
It is multi-tasking
It is multi-purpose
It is multi-disciplinary
It is multi-natured
Q3
Score: 1.92
Test the market with consumers
Introduce product in open market
Predict product’s performance and its future
Test consumers with the product
Q4
Score: 1.92
Promotion mix
Marketing mix
Product mix
STP strategy
Q5
Score: 1.92
Monetary policy
Economic policy
Legislation
Consumer protection
Q6
Score: 1.92
Exchange process
Marketing activity
Market place
NONE OF THESE
Q7
Score: 1.92
Wholesaling
Retailing
Direct marketing
Direct sale
Q8
Score: 1.92
Patronage
Emotional
Rational
NONE OF THESE
Q9
Score: 1.92
Marketing goods to developed countries
Marketing products worldwide
Selling global products in domestic market
Marketing using World Wide Web
Q10
Score: 1.92
It is negative
It is competitive
It is costly
It is risky
Q11
Score: 1.92
A particular retail outlet
A particular geographical location
A specific market segment
A specific sales journey
Q12
Score: 1.92
Over Positioning
Confused positioning
Under positioning
Doubtful positioning
Q13
Score: 1.92
Promotion mix
Product mix
Personal communication mix
Marketing mix
Q14
Score: 1.92
Straight buy
Straight re-buy
New task
Modified re-buy
Q15
Score: 1.92
Co-brand
Manufacturer brand
Private brand
Multi brand
Q16
Score: 1.92
ONLY A
ONLY A & B
ONLY C
ONLY D
Q17
Score: 1.92
Marketing information system
Management information system
Materials information system
Market information system
Q18
Score: 1.92
Retention
Perception
Self-actualisation
Adoption
Q19
Score: 1.92
Educational Institution
Non-competing business enterprise
Existing employees
Employment exchange
Q20
Score: 1.92
Educational Institution
Non-competing business enterprise
Existing employees
Employment exchange
Q21
Score: 1.92
Catalogue marketing
.Direct mail
Online marketing
Viral marketing
Q22
Score: 1.92
Irregular
Ever changing
Universal
Seasonal
Q23
Score: 1.92
Partner
Client
Member
Prospect
Q24
Score: 1.92
Retailers
Suppliers
Ad agencies
Opinion leaders
Q25
Score: 1.92
Inside order taker
Field executives
Missionary sales person
Q26
Score: 1.92
Product bundle
Optional product
Captive product
NONE OF THESE
Q27
Score: 1.92
Segmentation
Target marketing
Positioning
Market coverage
Q28
Score: 1.92
Few buyers
Many buyers
Daily buyers
None of the above
Q29
Score: 1.92
Religion
Reference group
Sub-culture
Occupation
Q30
Score: 1.92
only a
only b
only a & b
only d
Q31
Score: 1.92
Networking
Viral Marketing
Online marketing
Internet advertising
Q32
Score: 1.92
Distribution
Selling
Promotion
Pricing
Q33
Score: 1.92
Exchange offers
Guarantee period
Maintenance checks
Quality standards
Q34
Score: 1.92
It uses scientific methods
It deals with behavioural studies
It is based on hypothesis
It uses data and figures
Q35
Score: 1.92
hotel
hospital
NGO
NONE OF THESE
Q36
Score: 1.92
Sales territory
Activity quota
Sales margin
Sales quota
Q37
Score: 1.92
Product design
Product packaging
Brand
Brand equity
Q38
Score: 1.92
Perfect
Imperfect
Local
Global
Q39
Score: 1.92
Selective
Exclusive
Open
Intensive
Q40
Score: 1.92
Lead evaluation
Buyer analysis
Order generation
Lead generation
Q41
Score: 1.92
Expert opinion method
Past sales analysis
Market test method
Composite of sales force opinion
Q42
Score: 1.92
Statement I alone is correct.
Statement II alone is correct.
Both statements are correct
NONE OF THESE
Q43
Score: 1.92
Commodity, institutions and functional approach.
Commodity, functional risks, management approach.
Product, service mix, functional and institutional approach.
None of the above.
Q44
Score: 1.92
Selecting the type of product design.
Selecting the type of production processing system.
Selecting the type of finished goods inventory policy for each product group.
All of the above.
Q45
Score: 1.92
ONLY 1
ONLY 2 & 3
ONLY 3 & 4
NONE OF THESE
Q46
Score: 1.92
An association test
A memory test
A preference test
A recall test
Q47
Score: 1.92
Idea screening
Product development
Marketing strategy development
Product positioning
Q48
Score: 1.92
ONLY 1 CORRECT
ONLY 3 CORRECT
ALL OF THE ABOVE
Q49
Score: 1.92
People’s views
Organisation’s views
Society’s views
Government’s views
Q50
Score: 1.92
Territorial
Matrix
Product
Market
Q51
Score: 1.92
ONLY 1
ONLY 2 & 3
ONLY 4
Q52
Score: 1.92
ONLY 1
ONLY 2
ONLY 3
all of the above
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