BUSINESS MARKETING - MOCK TEST
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Q1           Score:  1.92
  People, Physical evidence, Package
 People, Physical evidence, Process
  People, Process, Packaging
  Physical evidence, Process, Packaging
Q2           Score:  1.92
  It is multi-tasking
 It is multi-purpose
 It is multi-disciplinary
  It is multi-natured
Q3           Score:  1.92
  Test the market with consumers
 Introduce product in open market
 Predict product’s performance and its future
  Test consumers with the product
Q4           Score:  1.92
 Promotion mix
 Marketing mix
 Product mix
 STP strategy
Q5           Score:  1.92
 Monetary policy
 Economic policy
  Legislation
  Consumer protection
Q6           Score:  1.92
  Exchange process
 Marketing activity
 Market place
 NONE OF THESE
Q7           Score:  1.92
 Wholesaling
 Retailing
 Direct marketing
 Direct sale
Q8           Score:  1.92
  Patronage
 Emotional
 Rational
 NONE OF THESE
Q9           Score:  1.92
  Marketing goods to developed countries
 Marketing products worldwide
 Selling global products in domestic market
 Marketing using World Wide Web
Q10           Score:  1.92
 It is negative
  It is competitive
 It is costly
  It is risky
Q11           Score:  1.92
  A particular retail outlet
 A particular geographical location
  A specific market segment
 A specific sales journey
Q12           Score:  1.92
 Over Positioning
  Confused positioning
  Under positioning
 Doubtful positioning
Q13           Score:  1.92
  Promotion mix
 Product mix
 Personal communication mix
  Marketing mix
Q14           Score:  1.92
 Straight buy
 Straight re-buy
  New task
  Modified re-buy
Q15           Score:  1.92
 Co-brand
 Manufacturer brand
  Private brand
 Multi brand
Q16           Score:  1.92
 ONLY A
 ONLY A & B
 ONLY C
 ONLY D
Q17           Score:  1.92
 Marketing information system
 Management information system
  Materials information system
 Market information system
Q18           Score:  1.92
  Retention
  Perception
  Self-actualisation
  Adoption
Q19           Score:  1.92
 Educational Institution
 Non-competing business enterprise
  Existing employees
  Employment exchange
Q20           Score:  1.92
 Educational Institution
 Non-competing business enterprise
  Existing employees
  Employment exchange
Q21           Score:  1.92
  Catalogue marketing
 .Direct mail
 Online marketing
 Viral marketing
Q22           Score:  1.92
 Irregular
 Ever changing
  Universal
 Seasonal
Q23           Score:  1.92
 Partner
 Client
 Member
 Prospect
Q24           Score:  1.92
  Retailers
 Suppliers
  Ad agencies
 Opinion leaders
Q25           Score:  1.92
  Inside order taker
  Field executives
  Missionary sales person
Q26           Score:  1.92
 Product bundle
 Optional product
 Captive product
 NONE OF THESE
Q27           Score:  1.92
 Segmentation
 Target marketing
 Positioning
  Market coverage
Q28           Score:  1.92
  Few buyers
  Many buyers
 Daily buyers
 None of the above
Q29           Score:  1.92
  Religion
 Reference group
 Sub-culture
 Occupation
Q30           Score:  1.92
 only a
 only b
 only a & b
 only d
Q31           Score:  1.92
 Networking
  Viral Marketing
 Online marketing
 Internet advertising
Q32           Score:  1.92
  Distribution
 Selling
 Promotion
 Pricing
Q33           Score:  1.92
  Exchange offers
 Guarantee period
 Maintenance checks
 Quality standards
Q34           Score:  1.92
 It uses scientific methods
 It deals with behavioural studies
  It is based on hypothesis
 It uses data and figures
Q35           Score:  1.92
 hotel
 hospital
 NGO
 NONE OF THESE
Q36           Score:  1.92
 Sales territory
 Activity quota
 Sales margin
 Sales quota
Q37           Score:  1.92
  Product design
 Product packaging
 Brand
 Brand equity
Q38           Score:  1.92
  Perfect
 Imperfect
  Local
  Global
Q39           Score:  1.92
 Selective
 Exclusive
 Open
 Intensive
Q40           Score:  1.92
 Lead evaluation
  Buyer analysis
 Order generation
 Lead generation
Q41           Score:  1.92
 Expert opinion method
  Past sales analysis
 Market test method
 Composite of sales force opinion
Q42           Score:  1.92
 Statement I alone is correct.
 Statement II alone is correct.
  Both statements are correct
 NONE OF THESE
Q43           Score:  1.92
 Commodity, institutions and functional approach.
 Commodity, functional risks, management approach.
  Product, service mix, functional and institutional approach.
 None of the above.
Q44           Score:  1.92
 Selecting the type of product design.
 Selecting the type of production processing system.
 Selecting the type of finished goods inventory policy for each product group.
  All of the above.
Q45           Score:  1.92
 ONLY 1
 ONLY 2 & 3
 ONLY 3 & 4
 NONE OF THESE
Q46           Score:  1.92
 An association test
 A memory test
 A preference test
  A recall test
Q47           Score:  1.92
  Idea screening
 Product development
 Marketing strategy development
  Product positioning
Q48           Score:  1.92
 ONLY 1 CORRECT
 ONLY 3 CORRECT
 ALL OF THE ABOVE
Q49           Score:  1.92
 People’s views
 Organisation’s views
 Society’s views
 Government’s views
Q50           Score:  1.92
 Territorial
 Matrix
 Product
  Market
Q51           Score:  1.92
 ONLY 1
 ONLY 2 & 3
 ONLY 4
Q52           Score:  1.92
 ONLY 1
 ONLY 2
 ONLY 3
 all of the above


   



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